The challenge
monoform had one price for every customer, from five-person studios to enterprise teams. Large accounts paid far less than the value they received.
What we did
We analysed usage data across 1,400 accounts, introduced three tiers with clear value metrics and designed a migration path for existing customers.
Additional ARRin € million, cumulative
3.2M
0.3
0.7
1.1
1.9
2.6
3.2
The result
Nine months after launch, annual recurring revenue was € 3.2M higher. Churn stayed below the previous year’s level.
“We had been leaving money on the table for years. Now every plan has a reason to exist.”
Jan Moll
CEO, monoform
