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Pricing & Growth

Service

03

The fastest lever

is usually the price.

A small, well-prepared price change moves profit more than almost any cost program. We find out what your customers value, rebuild the price architecture and prepare your sales team to defend it.

Coffee cup on a long wooden table in a quiet cafe

Duration

4–8 weeks

Duration

4–8 weeks

Team

2 partners

Fixed fee from

€ 0k

Typical result

+2–4 pts margin

The problem

Priced on habit.

Most price lists are history, not strategy.

They were set years ago and adjusted by gut feeling since.

Discounts are negotiated deal by deal, new products are priced like old ones and nobody knows which customers would happily pay more. Every year without a price review costs real margin.

We combine your transaction data with customer interviews, build a price architecture that reflects value and give sales the arguments to hold the line.

01 · Week 1

Price-value diagnosis

Where your prices leak margin today, backed by your own transaction data.

02 · Week 4

New price architecture

Clear tiers, rules for discounts and a price list that reflects what customers actually value.

03 · Week 6

Sales enablement

Talk tracks, objection handling and a rollout plan, so the new prices survive the first negotiation.

Try it

What a 2% price change is really worth.

Move the sliders to see how price, volume and margin interact. Most teams are surprised by the third number.

Try it with your numbersLive calculator
change in operating profit
new operating margin
volume you could lose for the same profit
Discuss your pricing →

Book a call

Talk to a partner, not a sales team.

30 minutes, no slides. You describe the problem, we tell you honestly whether we’re the right people to solve it.

Elin Halvard

Founding Partner

 CET
Request

Book a call

Talk to a partner, not a sales team.

30 minutes, no slides. You describe the problem, we tell you honestly whether we’re the right people to solve it.

Elin Halvard

Founding Partner

 CET
Request

Book a call

Talk to a partner, not a sales team.

30 minutes, no slides. You describe the problem, we tell you honestly whether we’re the right people to solve it.

Elin Halvard

Founding Partner

 CET
Request

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